Terms of purchase

Terms and conditions – Formae

Formae AB ​​(corporate registration number 060414-1853) is headquartered in Umeå.

If you would like to get in touch with us, please write to us via the contact form under Contact us and we will get back to you shortly.
You can also reach us via email: info@formaee.com


1. Order

Once you have completed your order, an order confirmation will be sent to the email address you provided.
In the confirmation you will find information about the products, price, billing and delivery address.
If there is something wrong with the order confirmation, please contact us immediately via the contact form or email.


2. Delivery and import VAT

Our normal delivery times are 5–15 working days. Orders placed during weekends will be shipped the next working day at the earliest.
Delays may occur due to postal or customs processing, which is beyond our control.

All orders are handled and shipped from our distribution partner outside the EU .
This means that you as the customer are the importer of the goods and are responsible for paying any import VAT, customs duties and administration fees upon entry into the recipient country.

Formae AB ​​applies DDU (Delivered Duty Unpaid) as shipping terms.
This means that:

  • No Swedish or EU VAT is added to the purchase.

  • No IOSS number is used.

  • The customer is responsible for any import fees.

If the Swedish Tax Agency requests evidence during an audit, Formae can present freight forwarder documentation or other supporting evidence that shows that import VAT has been charged to the customer.


If the transport company handles customs or VAT in a different way than agreed, the responsibility still lies with the customer as the importer.


3. Prices

All prices are stated in SEK and are exclusive of 25% VAT .
Any customs duties and VAT will be added according to the recipient country's regulations.
Formae reserves the right to correct incorrect pricing information or adjust prices if necessary.


4. Right of withdrawal & Satisfaction guarantee

When purchasing goods on the website, there is a 30-day statutory right of withdrawal/open purchase, as well as our 30- day satisfaction guarantee from the date of receipt.

4.1 When exercising the right of withdrawal or guarantee

You must notify us that you want to cancel the purchase or use the warranty via the contact form.
The message shall state the following:

  • Name, address, email address

  • Order number

  • Which products are affected?

The product must be returned within 14 days of notification.
You are responsible for return shipping and the product must be well packaged in its original packaging.
We have the right to make deductions from the refund amount corresponding to any decrease in value.

4.2 The right of withdrawal does not apply to

  • Sealed products where the seal has been broken

  • Goods that can deteriorate quickly (e.g. food)

  • Custom-made products

  • Services performed with explicit consent

  • Newspapers or magazines


5. Complaints and claims

All products are checked before being shipped.
If the product is still defective, damaged or misdelivered, we comply with applicable consumer protection laws.

5.1 What to do if you make a complaint

Email info@formaee.com with:

  • Name, address and email address

  • Order number

  • Clear description of the error

  • Photo evidence

If the item cannot be replaced, we will refund the amount in accordance with consumer law.
We are responsible for return shipping if the complaint is approved.
In the event of a dispute, Formae follows decisions from the Swedish National Board of Complaints (ARN) .


6. Limitation of liability

Formae is not liable for indirect damages or consequential losses, delays or errors caused by events beyond our control (Force Majeure), such as labor disputes, fire, government decisions, war or non-delivery from suppliers.


7. Product information

We reserve the right for any printing errors and final sales.
The color and appearance of the images may vary depending on the screen and photo quality.
We always try to represent the products as accurately as possible.


8. Cookies

We use cookies to improve your experience.
By using our website you agree to this.
You can block cookies in your browser settings.
More information is available on the Swedish Post and Telecom Agency's website.


9. Personal data

When you shop at Formae, you accept our Privacy Policy and processing of personal data.
We do not collect more data than necessary and never sell it to third parties without a legal basis.

9.1 What is personal data?

All information that can be directly or indirectly linked to a natural person.

9.2 What data is stored

To handle your order, we store:

  • Name and address

  • Phone number

  • Email address

  • IP address

  • Purchase history

Data is stored as long as there is a legal basis (e.g. accounting obligation).

9.3 Legal basis

Personal data is processed to fulfill the agreement with you.
Marketing only takes place with consent.

9.4 Sharing of data

We share necessary data with payment and delivery partners (e.g. Klarna, PayPal, DHL).

9.5 Your rights

You have the right to request excerpts, corrections or deletion (except where storage is required by law).
All data is protected by SSL/TLS encryption.


10. Changes to terms and conditions

Formae reserves the right to change these terms and conditions at any time.
Changes are published on the website and are considered accepted upon continued use or ordering.


11. Dispute and choice of law

In the event of a dispute that cannot be resolved by mutual agreement, you can contact ARN ( arn.se )
or the European Commission's online platform ( ec.europa.eu/consumers/odr ).
Disputes are interpreted according to Swedish law.


12. Important legal notice

Formae sells products according to DDU (Delivered Duty Unpaid) .
This means that the customer is the importer of the goods and Formae is not responsible for reporting VAT within the EU .
The customer is responsible for:

  • Declare and pay any import VAT and customs duties

  • Follow local import regulations

Formae can present documentation confirming that import VAT has been charged to the customer during an audit.
By completing the purchase, you agree to these terms and conditions.


About Formae

We at Formae are passionate animal lovers who have developed natural products to improve animal health and well-being.


Our dog tooth powder is formulated with care and scientific precision to contribute to healthier teeth and better oral health – without unnecessary additives.